Environmental and Social Responsibility
Exo Family, Healthy Family
Utensils are important part of Kitchen Hygiene – Gut of a Healthy Household. Hence we believe that Sanitizing of utensils is not just a hygiene but a mandatory requirement for healthy family. It is a natural habit for consumers to leave the utensils unwashed in kitchen sink post cooking so that they can clean all the utensils including the serving plates in 1 go. However, what consumers don’t understand is that by the time they wash their utensils left in kitchen sink it will be a breeding ground of bacteria. Research shows that bacteria on
unwashed utensils in Kitchen sink grows by 700% in 19 minutes. Hence it requires Sanitization.
Exo being a pioneer in Antibacterial space believes that consumer should be educated about this bacterial menace and hence use an Antibacterial Dishwashing solution so that health of family is not compromised. This is what we have been propagating.
The risk of bacterial growth on unwashed utensils is there on the tiffin that kids return from school which are generally brought back unwashed. Since Exo believes in building a healthy nation, we believe that mothers who are guardians of health should be aware of this menace. Exo’s latest digital communication is on this regard.
Exo also educates consumers about Antibacterial menace in dishwash scrubber as well which can have more bacteria than that on a toilet seat. This being a product that comes in direct contact with utensils, results in spreading bacteria from one utensil to another. While educating consumer about the menace, Exo also offers consumers superior Antibacterial scrub pad – Exo Bacto Scrub, that prevents bacterial growth and hence reduces residual malodour on scrubber by 99%, so that they have a healthier alternative.
Environmental and Social Responsibility
Utensils are important part of Kitchen Hygiene – Gut of a Healthy Household. Hence we believe that Sanitizing of utensils is not just a hygiene but a mandatory requirement for healthy family. It is a natural habit for consumers to leave the utensils unwashed in kitchen sink post cooking so that they can clean all the utensils including the serving plates in 1 go. However, what consumers don’t understand is that by the time they wash their utensils left in kitchen sink it will be a breeding ground of bacteria. Research shows that bacteria on unwashed utensils in Kitchen sink grows by 700% in 19 minutes. Hence it requires Sanitization
Exo being a pioneer in Antibacterial space believes that consumer should be educated about this bacterial menace and hence use an Antibacterial Dishwashing solution so that health of family is not compromised. This is what we have been propagating
The risk of bacterial growth on unwashed utensils is there on the tiffin that kids return from school which are generally brought back unwashed. Since Exo believes in building a healthy nation, we believe that mothers who are guardians of health should be aware of this menace. Exo’s latest communication is on this regard
Exo also educates consumers about Antibacterial menace in dishwash scrubber as well which can have more bacteria than that on a toilet seat. This being a product that comes in direct contact with utensils, results in spreading bacteria from one utensil to another. While educating consumer about the menace, Exo also offers consumers superior Antibacterial scrub pad – Exo Bacto Scrub, that prevents bacterial growth and hence reduces residual malodour on scrubber by 99%, so that they have a healthier alternative
Safe and Responsible Usage
Antibacterial Exo was the pioneer to introduce Dishwash Cakes in Round shape. This ensured Zero Wastage because it prevented Corner Losses and Bar Breakage. In the rectangular shaped cakes in tub, scooping of bar happen from the sides, as a result dent gets developed at the centre, resulting in bar breakage. Unlike this on Antibacterial Exo, scooping of bar happen along the circumference. This prevents bar breakage and hence wastage
Aside since there are no corners in Exo Round, wastage of bar will not happen at the corner enabling consumer to get full value of money and reduce un-necessary wastage Since water is a scarce resource, we believe that every citizen should use it judiciously. We see to it that in the biggest advertising medium for the brand – The pack (latest one), we include this message prominently.
Recycling and/or safe disposal
Every pack of Anti-Bacterial Exo Bar contains directions for safe disposal.
You will also find the Recycle logo in the side panel or at the back of pack to identify the pack’s recyclability.